Digital advertising is an impressive medium that is used to promote and deliver marketing messages to a targeted audience over the internet and World Wide Web. Digital advertising is a flexible medium that can be utilized in a variety of ways.

In this time and age, information can be immediately relayed to a targeted audience without suffering from geographical and time restrictions. Immediate interaction can be driven with consumers through the clicking of ads..

Besides the advantage of online advertising is that now it is easier to measure the effectiveness and observe how customers engage with your advertisement. A useful and cost-effective marketing option for your business.

Print advertising is a medium which has a potential to reach a wide range of target audience due to the flexibility of the medium tools. Preselected title to ensure effective content, creating top of mind recall and maintain cost effectiveness for campaigns.

Outdoor advertising is a great way to reach people where they live, play and work. It is media that can be found everywhere. When used creatively, it can build brand new ad spaces where none existed before — the successful ones can stop people in their tracks. With the combination of these traditional and non-traditional media, outdoor offers a palette of media choices that is unequalled. The advantage of this form of advertising is that advertisers are able to reach a geographically targeted consumers more effectively.

Generally considered as the most effective mass market advertising format with high affinity.

It has high viewership and wide reach towards target group through visual in medium tools. With this, it helps in creating top-of-mind recall and word-of-mouth impact.

TV is an effective medium to reach audience because motion pictures usually attracts viewers which also creates emotional reactions. When done well, viewers will have a lasting impression on the advertisement in just a short amount of time.

Radio can be an effective and low-cost medium to reach target consumers. It has high level of frequency which helps to create top-of-mind recall rate..

Also radio ads usually creates emotional reactions in listeners which in turn causes consumers to perceive these ads as more relevant to them personally. This can lead to increase market awareness and sales for businesses because 25% of listeners stated that they tend to be more interested in a product or business when they hear about it on their preferred radio station.